The English people used to say:

“An apple a day keeps the doctor away.” That was when apples still had their original ingredients. Highly active ingredients of old cultivated apples, for which nature needed an endless number of years and which only appear in much smaller traces in new apple varieties. We think that can be changed. Not only with the apple, but with all that nature offers and what has not yet been eradicated. And so we founded Samuria – the honest, upright samurai, who protects the rainforest and your health. Without chemicals.

To do this, we sold our luxury goods with a heavy heart, traded our great cars for money and bought used filling lines and machines. Our future goal: the most active cosmetic raw materials and natural products. Always honest, always a step ahead and thanks to our wild raw materials always a whole lot better.

The first product and how we got to know each other.

From home-lab to a pioneer: Lars’ first product was a natural stimulant, which he had developed during a semester work in his earlier pharmacy studies. After asking critical questions about synthetic substances in a public lecture, he had to reckon with the exmatriculation and gave up on pharmacy. A few years later, he began his studies in biology, where he met Franziska and Peter. Soon we met up after the lectures, worked on new plantations in our home laboratory and investigated enzymes, fatty acids and phytosterols. Many endless hours of conversation sparked a fire that continues to this day.

Of course we knew from our operations why many of the remedies weren‘t likely to work – because they are synthetic for reasons of cost and are hardly or not at all metabolized by humans. In addition to this, almost every exotic raw material is now cultivated in Asia and is contaminated with herbicides and pesticides. The refining of cosmetic raw materials is also destroying all plant substances. However, most studies are performed on pure substances or exotic, genuinely wild primates. That’s why crazy scientists like creeping through the underwood.

But what the consumer gets sold in the stores has nothing to do with these pure raw materials anymore. Due to extensive cultivations, dead soils and growth-increasing fertilizers, the plants lack most of their good and formerly rich active ingredients.